PHILOSOPHY

 

Founder_Jay

We were born and lived in the conventional stereotyping fashion industry.
The industry has repetitively forced meaningless and forged Fashion upon the common people.
We aspired to break the vicious cycle and provide a fashion playground full of creativity and quality which will enable individuals to finally express their identity.

 

 

 

CEO_Yui K

Coming from Seoul to New York, expanding horizons has been vital to my vision.
Everyone having different walks of life that lead to different paths fascinates me.
I aim to empower those experiences through fashion and expression.